Digital Matrix Systems, Inc. and Intersections Inc. Announce Expansion of Partnership for the Launch of Identity Guard® Privacy Now™ With Watson™ Identity & Privacy Protection Service

CHANTILLY, VA – February 16, 2017 – Intersections Inc. (NASDAQ:INTX), a leading provider of identity risk management and privacy protection services for consumers, announces an expanded partnership with Digital Matrix Systems, Inc. (DMS) for Intersections’ newly developed consumer identity and privacy protection service – Identity Guard® Privacy Now™ with Watson™.  Addison, Texas-based DMS is a leading risk management solution provider.

With a recent increase in large data breaches and almost half of American adults reportedly hacked in 2014, according to Ponemon Institute, the need for prompt alerts with accurate risk assessments is more important than ever. By incorporating DMS’s Data Access Point™, Privacy Now™ with Watson is able to provide a robust identity and privacy protection service with near real-time alerts of suspected fraudulent or potentially harmful activity, as well as tailored risk assessments. DMS will provide a platform for Privacy Now™ with Watson to quickly add new data sources.

Identity Guard® Privacy Now™ with Watson™ combines financial account monitoring of traditional identity protection services with comprehensive monitoring of consumers’ self-reported behavioral, social and professional data, in addition to the dark web, public record data and other relevant data sources. Leveraging a proprietary risk algorithm, Privacy Now™ with Watson™ analyzes the data it monitors combined with user profile information to deliver near real-time alerts. This custom feedback provides a highly personalized service that redefines identity theft protection and addresses the rapidly growing consumer need for enhanced protection of privacy and personal information.

In addition, Identity Guard® Privacy Now™ with Watson™ digests more than 250,000 news articles from 75,000 sources every day to flag news that could impact a consumer’s digital safety. With this information Privacy Now™ with Watson™ also communicates alerts and personal recommendations upon which subscribers can act.

“We are very happy to expand our partnership with DMS for the development of Privacy Now™ with Watson™,” said Johan Roets, Chief Executive Officer of Intersections Inc. “DMS has been an integral part of the development of this revolutionary identity and privacy protection service and we look forward to our continued work together to safeguard subscribers against identity theft and other misuse of their personal information.”

“We’ve enjoyed a long-term partnership with Intersections and our support of the Privacy Now™ with Watson service is a great expansion of our relationship,” said David McGough, chief executive officer of Digital Matrix Systems.  “The solutions they are developing align with DMS’ commitment to support risk management solutions that provide protection to both consumers and the businesses that serve them.”

Identity Guard® Privacy Now™ with Watson™ provides a more robust customer service offering resolution/restoration support and $1 million of identity theft insurance. The service supports subscribers with personalized action steps when suspicious activity is confirmed, automatic case openings when questionable activity is flagged, 60-day post resolution case monitoring and a resource library.

Privacy Now™ with Watson™ is available today to subscribers at

About Intersections Inc.

Intersections Inc. (NASDAQ: INTX) provides innovative, information based solutions that help consumers manage risks and make better informed life decisions.  Under its IDENTITY GUARD® brand and other brands, the company helps consumers monitor, manage and protect against the risks associated with their identities and personal information. Headquartered in Chantilly, Virginia, the company was founded in 1996. To learn more, visit

About Digital Matrix Systems, Inc.

Founded in 1982, DMS is an international risk management solution provider that helps clients leverage the power of data to make better-informed business decisions. Through an integrated product suite, DMS delivers secure access to consumer and commercial credit bureaus, as well as specialty data providers. As a reliable partner, DMS helps leading companies predict and manage risk in a variety of industries, including financial services, insurance, and brokerage services. The company provides data warehousing, advanced analytics, scoring models, and comprehensive consulting services, delivering strategic solutions tailored to each client’s business goals. For more information, visit

Kim Eakin
Director of Marketing
Digital Matrix Systems, Inc.

For more information:

Ron Barden
Intersections Inc.