Neuro-ID is a pioneer in actionable real-time behavioral analytics that leverages patented software to monitor, analyze and score human-computer interactions to enhance the user experience as it happens. Neuro-ID’s NOW Data™ is the first-of-its kind to provide brands with unique behavioral data directly from their customers in real time. By collecting and measuring various behavioral indicators of indecision, state-of-mind, intention, and emotion, NOW Data provides a new source of actionable data and personalization for any digital interaction. Based exclusively on in-session behavioral data, Neuro-ID analyzes the digital customer journey with a Friction Index™ and calculates and delivers Neuro Confidence Scores™ using proprietary models, which are customized to dramatically improve strategies, decisions, and performance for CX, marketing, fraud and risk.

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Categories: Auto, Commercial, Credit, Fraud/ID, Marketing


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