PLANO, Texas (October 5, 2021) – Digital Matrix Systems, Inc. (DMS), a leading risk management solution provider, announced today that Crescent Bank has selected the company’s trended attributes in support of a new and sophisticated modeling approach. New Orleans-based Crescent Bank has been providing auto loans and other banking services to consumers across 32 states since 1991.
The ability to predict consumer behavior at each stage of the customer lifecycle impacts both the management of risk as well as revenue potential. A “trended” view of the customer leverages credit data at specified points of time, including credit utilization, past balances, and payment history. Rather than relying on a credit snapshot from a single point in time, trended data points can reveal consumer behavior over extended periods of time and empower better lending decisions. Does the applicant have the financial discipline to make loan payments as agreed and on time? Trended attributes are normalized and provide insight to this and other questions by delivering a history of tradeline balance information.
Crescent Bank will leverage the DMS Summary Attributes® in their models, to include leveraging trended data. This set of standardized and normalized attributes consolidates credit information for easier analysis by application and decisioning platforms and provides consistency over multiple bureaus and bureau versions. Using the trended attributes from DMS will help Crescent Bank maximize insight into consumer behavior in support of effective auto loan decisions.
“Digital Matrix Systems will be a great partner to us as we continue to evolve our modeling approach,” said Benjamin Vega, Chief Risk Officer at Crescent Bank. “The DMS trended attributes will provide us with a much clearer view into consumer behavior, which in turn will help us support more customers with their vehicle purchases.”
“We are thrilled to work with Crescent Bank,” said Carson York, Vice President of Business Development for Digital Matrix Systems. “We support all of our clients with a similar goal in mind — to help them get the most from their data through analytics that mitigate risk while increasing profitability. The DMS Summary Attributes are tri-bureau, which gives Crescent Bank a strong strategic foundation for the future. Our team looks forward to a long and meaningful partnership.”
About Digital Matrix Systems, Inc.
Founded in 1982, DMS is an international risk management solution provider that helps clients leverage the power of data to make better-informed business decisions. Through an integrated product suite, DMS delivers secure access to consumer and commercial credit bureaus, as well as specialty data providers. As a reliable partner, DMS helps leading companies predict and manage risk in a variety of industries, including financial services, insurance, and brokerage services. The company provides data warehousing, advanced analytics, scoring models, and comprehensive consulting services, delivering strategic solutions tailored to each client’s business goals. For more information, visit www.dms.net.
Director of Marketing