Digital Matrix Systems, Inc. to Provide Advanced Analytics to American Family Insurance

ADDISON, Texas (December 8, 2016) – Digital Matrix Systems, Inc. (DMS), a leading risk management solution provider, has reached agreement with Madison, Wisconsin-based American Family Insurance to help American Family leverage data and analytics to execute on customer-driven solutions.

American Family has selected DMS to leverage its digital data platforms.  The DMS suite of licensed, hosted and web-based products provides easy access to credit bureaus and specialty data sources, and offers companies the ability to assess the performance of data in support of desired business outcomes.

“Leveraging data in new ways allows us to provide an enhanced experience that our customers expect in this fast-paced digital age, while enabling us to tailor our products to meet each customer’s needs,” said David Johnson, American Family’s national product management associate vice president.

“We are pleased to announce our relationship with American Family,” said David Graves, DMS executive vice president.  “We understand the challenges faced by insurers and value the opportunity to work with a company that has such a long-standing reputation and commitment to customer satisfaction.”

About American Family Insurance

Madison, Wisconsin-based American Family Insurance is the nation’s 13th-largest property/casualty insurance group and ranks 332nd on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter; Google+

About Digital Matrix Systems, Inc.

Founded in 1982, DMS is an international risk management solution provider that helps clients leverage the power of data to make better-informed business decisions.  Through an integrated product suite, DMS delivers secure access to consumer and commercial credit bureaus, as well as specialty data providers.   As a reliable partner, DMS helps leading companies predict and manage risk in a variety of industries, including financial services, insurance, and brokerage services.   The company provides data warehousing, advanced analytics, scoring models, and comprehensive consulting services, delivering strategic solutions tailored to each client’s business goals.  For more information, visit


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