Digital Matrix Systems, Inc. to Provide Credit Bureau Access and Information Storage to Elephant Insurance

Addison, Texas (August 17, 2011)

Digital Matrix Systems, Inc., creator of innovative solutions that enhance credit-based decisions, announced a new agreement with Richmond, Virginia-based Elephant Insurance Company to provide the fast-growing direct-to-consumer auto insurer with credit bureau access, information storage and custom analytic services.

Founded in 2009, Elephant followed parent company Admiral Group plc’s successful direct-to-consumer business model, currently serving customers in Virginia, Illinois and Maryland. DMS will access credit reports on Elephant’s behalf, store the information and then return credit bureau and custom model scores with score explanations. DMS will also provide call center support to Elephant’s customers regarding their scores and explanations.

“As a relatively new company that competes in a price competitive industry, Elephant Insurance needed a credit industry partner that could support growth by offering us services we need today and the know-how to give us business alternatives as we move forward,” said Tim MacAleese, deputy director of Elephant Insurance. “With DMS, we found such a partner.”

Elephant Insurance will use two key DMS products: CreditServer, which offers a simple way to retrieve credit bureau files leveraging the DMS communication lines, and CreditWarehouse®, which automatically stores credit data received from the credit bureaus along with scores and reason codes. The information stored will be used for analytics, research and future score model development.

With the agreement in place, DMS demonstrates its commitment to providing integrated products, advanced analytics and comprehensive consulting services to the insurance market. “Insurers are faced with increased regulatory pressure on the appropriate use of credit data,” said David McGough, president of DMS. “We understand those challenges and leverage our expertise on behalf of our clients.”

In addition to connectivity to credit bureaus and other data sources, DMS also provides insurers with more than 2,400 bi-bureau normalized summary attributes, analytic tools for custom attributes and scorecards, and retention of credit bureau reports and decision variables. Find out more on LinkedIn.

About Digital Matrix Systems, Inc.

DMS is a credit industry leader that helps clients make better informed business decisions by recognizing trends and delivering integrated products. Backed by more than 25 years of experience, DMS offers professional services and innovative products that fulfill credit industry needs. Through its consulting services, DMS works with each client to gain a true understanding of their business goals and then tailors a solution. For more information, visit

About Elephant Insurance

Elephant Insurance, founded in 2009, is a direct-to-consumer (web and phone) automobile insurance company. Headquartered in Richmond, VA, Elephant Insurance Services, LLC and Elephant Insurance Company are wholly owned subsidiaries of Admiral Group, plc. Elephant believes people who like what they do, do it better and encourages a climate of individual contributions, long-term commitment, and profitable growth. More information is available at